A device, computer-readable medium, and method for activating antennas based upon a location and a movement of a group of mobile endpoint devices are disclosed. For example, a method may include a processor of a cellular network detecting a group of mobile endpoint devices associated with a first location and activating a first antenna at a first cell site of the cellular network associated with the first location, in response to detecting the group of mobile endpoint devices. The processor may further detect a movement of the group of mobile endpoint devices toward a second location, and activate a second antenna at a second cell site of the cellular network associated with the second location and deactivate the first antenna, in response to detecting the movement of the group of mobile endpoint devices toward the second location.