Techniques for automatically connecting to a service controller are described herein. In one example, a service controller device includes a processor and a computer-readable memory storage device storing executable instructions that cause the processor to broadcast at least one of an access credential, connection information or an access credential hash embedded in an audio signal. The processor can also authenticate a client device based on a transmission of at least one of the connection information, the access credential, or the access credential hash from the client device to the client connector and transmit data to the client device in response to authenticating the client device.