A method, an apparatus and a system for a rapid motion search applied in template matching are disclosed. The method includes: selecting motion vectors of blocks related to a current block as candidate motion vectors of the current block; after the uniqueness of a series of the candidate motion vectors of the current block is maintained, calculating the cost function of the candidate motion vectors in a corresponding template area of a reference frame, and obtaining the motion vector of the best matching template from the candidate motion vectors of the current block. In the embodiments of the present invention, there is no need to determine a large search range and no need to determine the corresponding search path template, and it is only necessary to perform a search in a smaller range.