Systems and methods may provide for setting a timer via an interactive trigger. The interactive trigger may be combined with a video stream and detected when the video stream is to be displayed. Based on the detection, a selectable display object associated with the interactive trigger may be displayed with the display of the video stream. Selection of the selectable display object may enable a timer to be set based on the interactive trigger. The timer enabled by the interactive trigger may be a recording timer, an auto-tune timer or a reminder timer.