Included is identifying a location of a user; determining that transmission of notification information to the user is appropriate in a case where information included in management information held in the information collection database satisfies a predetermined condition, and a current location of the user identified in the identifying is a predetermined location; specifying, out of one or more presentation devices, a presentation device at which the notification information is to be displayed; generating the notification information of a content according to the identified location of the user, in a case where determination has been made in the determining that transmission of the notification information is appropriate; and performing communication to transmit the notification information that has been generated in the generating to the presentation device that has been specified in the specifying.