Systems, methods, and computer program products for smart, automated capture of textual information using optical sensors of a mobile device are disclosed. The capture and provision is context-aware, and determines context of the optical input, and invokes a contextually-appropriate workflow based thereon. The techniques also provide capability to normalize, correct, and/or validate the captured optical input and provide the corrected, normalized, validated, etc. information to the contextually-appropriate workflow. Other information necessary by the workflow and available to the mobile device optical sensors may also be captured and provided, in a single automatic process. As a result, the overall process of capturing information from optical input using a mobile device, invoking an appropriate workflow, and providing captured information to the workflow is significantly simplified and improved in terms of accuracy of data transfer/entry, speed and efficiency of workflows, and user experience.