A network product display method, apparatus, system, server and terminal are disclosed in the present invention, and belong to the field of computer technology. The method includes: collecting behavior events transmitted by at least one terminal, and the behavior events are generated according to operations on the displayed network product; adjusting the lifetime of the network product according to the behavior events, and the lifetime is the remaining display time of the network product. The present invention, by collecting the behavior events generated according to the operations on the network product and adjusting the lifetime of the network product according to the collected behavior events, solves the problem that lots of server resources are occupied when more network products are released by the server, and achieves the effect that the server resources occupation is reduced and the survival of the fittest of the network products is realized.