Logic to “loosely” manage synch frame transmissions in a synch network via the devices synced to the network that implement the logic. Logic may distributedly adjust the frequency of attempting synch frame transmissions without estimating the size of the neighborhood. Logic in devices of a synch network to let each device maintain a Transmission Window (TW). Logic to determine the frequency of attempting synch frame transmissions based upon the TW. Logic to increase TW if the device detects a synch frame transmission. Logic to decrease TW if the device successfully transmits a synch frame. Logic to balance power consumption and discovery timing by adjusting the decrease in TW responsive to a synch transmission in relation to the increase in TW responsive to detection of a synch transmitted by another device.