A computer system for integration of content elements into a web portal application can include a portal server module for providing a web portal application to at least one user, an aggregation module, coupled to the portal server module, for integrating content nodes representing content elements into a memory tree reflecting the web portal application, a dynamic assembly module coupled to the aggregation module, a context launch transformation module coupled to the dynamic assembly module for construction of subtrees of dynamic content nodes, and a context observer module coupled to the dynamic assembly module.