Embodiments that relate to interacting with a physical object in a mixed reality environment via a head-mounted display are disclosed. In one embodiment a mixed reality interaction program identifies an object based on an image from captured by the display. An interaction context for the object is determined based on an aspect of the mixed reality environment. A profile for the physical object is queried to determine interaction modes for the object. A selected interaction mode is programmatically selected based on the interaction context. A user input directed at the object is received via the display and interpreted to correspond to a virtual action based on the selected interaction mode. The virtual action is executed with respect to a virtual object associated with the physical object to modify an appearance of the virtual object. The modified virtual object is then displayed via the display.