Disclosed are various examples for analyzing the consumption of media content on a client device. A computing environment can be employed to access measurement data obtained by a client application executable on the client device during a rendering of media content on the client device. The computing environment generates a metric describing a probability a user of the client device has watched or otherwise consumed at least a portion of the media content being rendered on the client device. A determination can be made whether a compliance rule associated with the media content has been satisfied using the generated metric. If the compliance rule associated with the media content is not satisfied, a suitable remedial action can be determined and performed in the client device.