The present disclosure provides an automatic headrest including: a headrest cushion configured to couple to a stay rod of a vehicle seat back; an actuation module configured to couple to the stay rod; a cushion bracket configured to couple to a rear surface of the headrest cushion; an actuation link having a plate shape; a motor link, wherein one side of the motor link is configured to couple to the actuation module and the other side of the motor link is configured to extend downward; and a guide link having a plate shape, wherein one side of a top portion of the guide link is configured to couple to the cushion bracket, the other side of the top portion of the guide link is configured to couple to the actuation link, and a bottom portion of the guide link is configured to couple to the motor link.