Techniques are disclosed for obtaining a desired luminance and/or intensity distribution from any lighting fixture that is illuminated by a lightguide. The techniques can be used, for instance, to design a non-uniform surface texture (e.g., of light extraction features) for a lightguide, wherein the surface texture achieves a desired uniform or an intentionally non-uniform luminance distribution for a given lightguide shape/geometry, dimensions, and/or composition. In some embodiments, an iteration algorithm with illuminance distribution feedback is utilized to design a non-uniform surface texture (e.g., geometry, dimensions, quantity and/or spatial distribution of light extraction features) to achieve the target luminance distribution for a given lighting application.