A mobile device executes an application installed on the mobile device to detect transmissions of broadcasted advertising packet data units (PDUs) via a short range wireless protocol. The mobile device receives a first broadcasted advertising PDU via the short range wireless protocol from a first Internet of Things (IoT) device, and the application determines a first geo-location associated with the first IoT device and generates a first timestamp based on receipt of the first broadcasted advertising PDU. The application at the mobile device forwards, via a wireless protocol that is different than the short range wireless protocol, the first broadcasted advertising PDU, the first geo-location, and the first timestamp to a remote data server.