A method includes generating, at a first device, a paging message. The method includes, during a first transmission window of a data link group of a neighbor aware network (NAN), sending the paging message from the first device to one or more devices of the data link group. The method further includes, during a second transmission window of the data link group and prior to a data window of the second transmission window, sending data traffic to a particular device of the one or more devices without sending a traffic announcement to the particular device during a second paging window of the second transmission window.