An image generating system includes a first attitude data obtaining unit obtaining first attitude data indicating an attitude of a head-mounted display in first timing; a reference image generating unit generating a reference image showing a state of looking at a virtual three-dimensional space from a viewpoint, a position and a sight line direction of the viewpoint being identified on a basis of the first attitude data; a second attitude data obtaining unit obtaining second attitude data indicating the attitude of the head-mounted display in second timing; a corresponding position identifying unit identifying a corresponding position for each pixel within a display image to be displayed on the head-mounted display; a pixel value identifying unit identifying a pixel value of the pixel within the display image, the pixel being associated with the corresponding position; and a display image generating unit generating the display image.