In one embodiment, a web service engine server 104 may predict a successive action by a user based on an entity reference 302. The web service engine server 104 identifies an entity reference 302 in a data transmission caused by a user. The web service engine server 104 determines from the data transmission a user intention towards the entity reference 302 using an intention model based on a transmission log. The web service engine server 104 predicts a related successive web action option 522 for the entity reference 302 based on the user intention.