Invention Grant
- Patent Title: Interactive content rendering application for low-bandwidth communication environments
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Application No.: US14744396Application Date: 2015-06-19
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Publication No.: US09773261B2Publication Date: 2017-09-26
- Inventor: Raghava Viswa Mani Kiran Peddinti , Lakshmi Kumar Dabbiru
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04L12/26

Abstract:
Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
Public/Granted literature
- US20160371750A1 INTERACTIVE AD RENDERING APPLICATION FOR LOW-BANDWIDTH COMMUNICATION ENVIRONMENTS Public/Granted day:2016-12-22
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