A display apparatus according to the present invention includes: a light emission unit; a display unit configured to display an image on a screen by modulating light from the light emission unit; an acquisition unit configured to acquire base image data and difference data used in an expansion process for expanding at least one of a dynamic range and a color gamut of image data; a control unit configured to control light emission of the light emission unit, based on the difference data; and a generation unit configured to generate display image data outputted to the display unit, based on the base image data.