A method of sharing digital media such as photos and/or videos between mobile communication devices and a computer program product for sharing such digital media. Each device includes a camera module, a non-volatile flash memory module for storing the digital media, and the mobile communication devices are included in a media share group including at least a first and further mobile communication device. The method includes, by the first mobile device, establishing a connection with the further mobile device by a wireless personal area network, determining that the further mobile device is included in the media share group, defining a selection of the digital media, wherein the selection includes digital media not present on the non-volatile flash memory of the further mobile device and the digital media is generated by the camera module of the first mobile device within a predefined time period, and copying the selection of the digital media towards the further mobile device.