The present invention relates to a method for optimizing a real cellular, wireless communication network that combines mobility load balancing (MLB) with coverage and capacity optimization (CCO) in a joint and coordinated optimization. An optimal set of physical base station parameters is determined by performing an iterative direct search. The iterative direct search comprises a partitioning strategy to jointly determine an optimal partition of the served area and an associated optimal load of each of the plurality of base stations for a current set of physical base station parameters for each direct search iteration; said partitioning strategy using an updated value of the received power of the pilot or reference signal for each the plurality of user locations associated with the current set of physical base station parameters for each direct search iteration. (FIG. 1)