Disclosed are methods, apparatus, systems, and computer readable storage media for managing applications on a computing device. A computing device may receive allowed application data indicating applications that are launchable by a base application. A user interface with one or more selections of the applications may be displayed at a display of the computing device. The computing device may receive input data indicating a selection of an application. Identifier data associated with the base application and selection data associated with the application may be provided to the application.