A display control apparatus includes a search unit for searching for a second content related to a first content in accordance with at least part of metadata attached to each of the first content and the second content, a generating unit for generating a three-dimensional display model, the three-dimensional display model including a first layer and a second layer, the first layer having one of a first image and a first character representing the first content arranged therewithin, and the second layer having one of a second image and a second character representing the second content arranged therewithin, and a display control unit for controlling displaying one of the first image and the first character and one of the second image and the second character using the three-dimensional display model.