An apparatus for providing automatic delivery of information to a terminal includes a communication element, a registry element and a proxy element. The communication element is configured to receive information corresponding to new content associated with a particular service. The registry element is configured to retrieve an identifier of an publisher associated with the particular service in response to receipt of the information. The proxy element is configured to push an indication of the new content to a receiving terminal having the identifier in a contact list of the receiving terminal in response to receipt of the information.