A method, an apparatus, and a computer program product for wireless communication enable user equipment operating in a current cell that provides a multimedia broadcast/multicast service to distinguish between neighboring cells that have different operational characteristics. The presence of a neighboring cell is identified while the user equipment is operating in a first cell and it is determined whether the neighboring cell provides services different from the services provided in the current cell, based on information maintained by the user equipment. The user equipment may move to the neighboring cell to obtain better or different service.