According to one embodiment, a foreign language service assisting apparatus is provided with first and second acquisition units, a translation unit, a presentation unit and an accepting unit. The first acquisition unit acquires first information on a first article. The second acquisition unit acquires second information on second articles associated with the first article, and subsequent speech candidates expected to be spoken, based on the first information. The translation unit translates the first information, the second information, and the candidates. The presentation unit presents translation result. The accepting unit accepts selection associated with the first or second articles or the candidate.