A gateway utilizes a proxy Internet Protocol (“IP”) addressing scheme to communicate with disparate network service providers. A first IP address prefix may be received from an alternative service provider in communication with the gateway. The gateway may assign a proxy IP address from the first IP address prefix for computing devices in communication with the gateway. A second IP address prefix may be received from a master service provider in communication with the gateway. The computing devices may be provisioned with an actual IP address assigned from the second IP address prefix. The gateway may then route data traffic utilizing the assigned proxy IP address between the alternative service provider and the computing devices utilizing the actual assigned proxy IP address. The gateway may further route data traffic utilizing the actual assigned IP address between the master service provider and the computing devices utilizing the actual assigned IP address.