A single-rail window regulator for moving a side window of a vehicle in an upward direction and in a downward direction includes a guide rail defining and a carrier plate having a central guide structure for movably engaging the guide rail, a first lateral extension extending to a first lateral side of the guide rail, and a second lateral extension extending to a second lateral side of the guide rail body opposite the first lateral side. The carrier plate has a first cable attachment pocket on the first lateral extension and a second cable attachment pocket on the second lateral extension. Accordingly, the two attachment pockets are arranged on opposite lateral sides. As one cable end pulls the carrier plate upward and the other cable end pulls the carrier plate downward, the arrangement causes torques in the same rotational direction, even when reversing the direction of movement.