An exhaust after-treatment system including an exhaust passage, a lean-NOx trap (LNT) provided in the exhaust passage, a tank carrying an aqueous reagent, an electrochemical cell in communication with the tank and configured to receive the aqueous reagent therefrom, the electrochemical cell configured to convert the aqueous reagent into a hydrogen exhaust treatment fluid for purging the LNT, and a controller in communication with the electrochemical cell, wherein the controller is configured to vary an amount of the hydrogen exhaust treatment fluid produced by the electrochemical cell.