Systems and methods are described herein to determine data associated with keyword searches of color palettes based at least in part on keyword trends. A keyword trend may include popular colors of color palettes associated with the keyword. Color palettes may be searched by name or other data associated with the color palettes. Furthermore, color palettes associated with a keyword may be filtered by color trends and/or keyword trends. The items and/or images associated with the filtered color palettes may be identified and presented to a user.