An image device, a receiving method of contents, a server, and a providing method of contents are provided. The image device includes: a communication unit which communicates with a server that provides content received from a content provider; a display unit; at least one application execution unit which executes the content; and an application controller which controls the communication unit to receive the content corresponding to a log-in user from the server and displays, on the display unit, reception information indicating reception of the content based on a user ID for the log-in user to be logged in to the image device and a token which matches the user ID to a content ID for the log-in user to be connected to the content provider.