Technology presented herein increases a user's enjoyment of sound by personalizing an audio signal so that the user perceives the audio signal as if the user had ideal hearing and/or desired hearing. In one embodiment, headphones on a user's head include a sensor and a speaker. While the speaker plays an audio signal to the user, the sensor records the user's response to the audio signal. The sensor can be a microphone, a brainwave sensor, an EEG sensor, etc. The user's response can be the audio response inside the user's ear, the brainwave response associated with the user, electrical skin response associated with the user, etc. Based on the measured response, and based on the knowledge of how other people perceive sound, the audio signal is modified to compensate for the difference between the user's hearing and the ideal hearing and/or desired hearing, therefore increasing the user's enjoyment of sound.