A mobile communication device. The device comprises a cellular radio transceiver, a processor, a memory, and a custom application launcher stored in the memory. When executed by the processor, the custom application launcher periodically sends a message to an application server, wherein the message informs the application server that the custom application launcher is installed on the mobile communication device and, responsive to initiation of a process of removing the custom application launcher, sends a removal message to the application server, wherein the removal message informs the application server that the custom application launcher is being removed from the mobile communication device.