A device, a system, a method, and a program are realized which are capable of predicting the order of the feeling and the preference of a subject to products which are the research objects, for marketing research and others. The images of a plurality of research objects are presented a plurality of times as visual stimuli in order to measure the brain wave. A brain wave data of an event related electrical potential for the research objects which the subject has selected as a target immediately after the stimulus presentation, is processed by a linear discriminant analysis to quantitatively represent with a single index, in order to rank the research objects.