An apparatus for the portion wise dispensing of animal feed as reward or training aid and methods of use. An exemplary apparatus including an oblong handle, with a rear opening for inserting rod shaped animal feed, a front opening for leaving out, dispensing, or exposing the animal feed, a transport mechanism which comprises a first drive wheel and a second drive wheel which serves as a counter wheel, wherein the animal feed can be transported by rotating the first drive wheel forward as well as backward, and laterally arranged spring elements that prevent animal feed from falling from the apparatus.