A system and method are disclosed by which a first computer system that is associated with a first organization provides a software component to a second computer system that is associated with a second organization, where the software component, when embedded and executed within a user interface provided by the second organization, includes in the user interface a first link to a first media content item and a second link to a second media content item. In one implementation, the first media content item and the second media content item reside in a data store associated with the first organization, and the first media content item and the second media content item are selected from a plurality of media content items based on content in the user interface.