A directional alert system within a vehicle is configured to transmit an alert signal towards a specifically targeted area without substantially affecting the acoustic environment in a broader surrounding area. The directional alert system determines the target area by processing sensor data reflects a direction that a driver of the vehicle is looking or facing. The directional alert system then positions an acoustic transducer to generate an acoustic signal towards the direction of interest. The directional alert system may also wirelessly pair with computing devices residing in a target region associated with the direction of interest, and transmit wireless notifications to those computing devices to alert the users of those devices.