A technique for providing service data is provided. According to an example embodiment, the technique comprises operating, in a user apparatus, a first wireless communication portion for short-range wireless communication and a second wireless communication portion for wireless communication, providing, in response to receiving a list of allowable device identifiers from a remote server apparatus via the second wireless communication portion, said list of allowable device identifiers to the first wireless communication portion, and issuing, in response to the first wireless control portion receiving an advertising message comprising a device identifier included in said list of allowable device identifiers, an advertising report including at least one of the received device identifier and a service identifier associated with the received device identifier.