A method, information processing system, and computer readable article of manufacture reinforce behavior in an individual. A behavior associated with an individual is monitored. A determination is made, based on the monitoring, that the behavior substantially matches a behavior in a set of behaviors. A set of interactive actions associated with the behavior are identified. At least one of the interactive actions in the set of interactive actions is selected. The at least one of the interactive actions that has been selected is performed. A response from the individual is monitored in response to the least one of the interactive actions being performed. An indicator is associated with the at least one of the interactive actions based on the reaction from the individual. The indicator indicates a relative degree of success in obtaining a desired response from the individual.