An image pickup apparatus includes: an image pickup device configured to pick up an optical image formed by an objective optical system and generate an image; a cut-out range setting portion configured to set a cut-out area so that a center comes close to a field-of-view center as a zoom magnification set by an electronic zoom setting portion increases; and a zoom processing portion configured to cut out the set cut-out area from the image, perform enlargement or reduction corresponding to the zoom magnification and generate a zoomed image.