A method for adjusting an audio zone sound image in an audio system (2, 6, 7) comprising a plurality of audio zones (2A, 2B, 6A, 6B, 6C, 6D, 7A, 7B, 7C) is disclosed. Each audio zone has one or more loudspeakers (20, 21, 60, 61, 63, 64, 65, 66, 67, 68, 69, 70, 72, 73, 74, 75) located therein. The method comprises recording (101, 802) a sound image of a controlling audio zone; transmitting (102, 803) audio data corresponding to the recorded sound image to a controller; evaluating (103, 103a, 804) the transmitted audio data; selecting (104, 805) an adjusting audio zone, wherein the adjusting audio zone is other than the controlling audio zone; and adjusting (105, 105a, 105b, 807) an adjusting loudspeaker such that the sound image of the controlling audio zone is changed. An audio system (2, 6, 7) and a controlling loudspeaker are also disclosed.