According to at least one illustrative embodiment, a computer device and a corresponding method of enabling customization and 3-D prototyping of a 3-D representation of an object illustrated by an interactive content item comprise providing, by the computer device, an interactive content item including a representation of a three-dimensional (3-D) object to a client device. Upon an end user of the client device interacts with the interactive content item and provides one or more customization parameters for a 3-D representation of the 3-D object, the computer device receives the one or more customization parameters from the client device. The computer device then cause a 3-D representation of the 3-D object to be printed by a 3-D printer associated with the client device.