A fixing device includes a nip formation pad that presses against a pressure rotator via an endless belt to form a fixing nip between the belt and the pressure rotator, through which a recording medium bearing a toner image is conveyed. A fixing heater is disposed opposite at least a center span of a conveyance span of the belt in an axial direction thereof where the recording medium is conveyed to heat the belt. A first lateral end heater and a second lateral end heater are mounted on the nip formation pad and disposed opposite a first lateral end span and a second lateral end span of an inner circumferential surface of the belt in the axial direction thereof, respectively, to heat the belt. The second lateral end heater is electrically connected in series to the first lateral end heater.