Disclosed are an apparatus and a method for soft-decision demodulating in non-square quadrature amplitude modulation. The apparatus includes: a signal receiving unit receiving a quadrature amplitude modulation (QAM) modulated signal at an m modulation degree at a transmitting side; a soft-decision bit calculating unit determining a soft-decision bit value by calculating log likelihood ratios (LLRs) for m bits of the received QAM modulated signal; and a signal decoding unit restoring the received QAM modulated signal based on the determined soft-decision bit value, in which the soft-decision bit calculating unit defines a log likelihood ratio calculation equation by approximating soft-decision boundary points of constellation points for m bits of non-square QAM having odd bits, respectively.