A belt conveyance apparatus includes a plurality of support rollers, an endless belt, a regulation portion configured to regulate a shift of the endless belt in a width direction, a regulation receiving member configured to contact the regulation portion to receive a regulation force by the regulation portion, and support members disposed on an upstream side, in a conveyance direction of the endless belt, of the support rollers provided with the regulation portion to oppose each other on an inner peripheral surface side and an outer peripheral surface side of the end portion side of the endless belt in the width direction, and configured to regulate a position of the regulation receiving member when the regulation receiving member enters a contact portion with the regulation portion.