A lubricant applicator incorporated in a cleaning device disposed in an image forming apparatus having an image bearing member on which an image containing toner is formed, includes: a lubricant supplying unit that supplies lubricant; a brush roller that scrapes off the lubricant to apply the lubricant to a surface of the image bearing member; and a flicker member positioned on an upstream side from the lubricant supplying unit in a rotation direction of the brush roller, the flicker member coming into contact with the brush roller, wherein the flicker member is a plate-shaped member in which an opening is formed, the flicker member having elasticity to be allowed to elastically rock by coming into contact with the brush roller, and the opening is formed in a region with which the brush roller comes into contact.