Disclosed is a device for loading a bound product, the device holding a product without the product sagging, which has been completed by punching various objects to be bound and then binding same by means of a coil spring, reversing the moving direction to a loading location and thereby enabling neat and stable stacking in a zigzag state without having the coil springs come in contact with one another. A device for loading a bound product, according to the present invention, comprises: a supporting frame unit for providing a distance for the movement of a bound product from a binding location to a loading location; a transfer unit having upper and lower gears, which are axially mounted on one side of the frame unit, a driven gear, which is axially mounted on the other end, a moving belt, for connecting the lower gear and the driven gear, a power belt, which is connected to the upper gear, and a first driving motor, for transmitting power to the power belt; an LM guide having a rail, which is mounted on the frame unit in the length direction, and a block; a reversing unit having a supporting plate, which is fixed on the block of the LM guide and the moving belt, a pinion, of which the upper end is rotatably and axially mounted on the supporting plate, a first cylinder, for operating a rack gear that interlocks with the pinion, and a rotating plate which is fixed on the lower end of the pinion; and a holding unit having a support and a second cylinder which is mounted on the rotating plate of the reversing unit and has a pressure member coupled to the front end thereof so as to hold a bound product.