An apparatus and method reduce power consumption in a broadband wireless communication system. A transmitting end apparatus that includes a plurality of transmit (Tx) antennas includes a control block, a Processor (DSP) block, a modem block, and at least one power controller. The control block determines a traffic amount based on an amount of used resources. The Digital Signal Processor (DSP) block performs scheduling by using a subset of Tx antennas and a subset of resources on a frequency axis if the traffic amount is less than a threshold. The modem block applies boosting to a signal transmitted using the subset of resources. And at least one controller turns off an operation of at least one power amplifier that corresponds to at least one Tx antenna that is not included in the subset of Tx antennas.