Technologies are generally described herein for a mirror array display system. In some examples, a controller can be configured to execute various methods for displaying content using a mirror array display having a mirror array including a number of mirrors and a light source. The controller can obtain content for display. The controller can also determine at least one aiming parameter associated with the number of mirrors and the light source. The controller can also emit light using the light source and aim the light emitted by the light source to a convergence point to generate a three-dimensional representation of the content, wherein the light is aimed in accordance with the at least one aiming parameter.