Invention Grant
- Patent Title: Methods and systems for selecting content for display based on conversion probabilities of paths
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Application No.: US14103487Application Date: 2013-12-11
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Publication No.: US09852440B2Publication Date: 2017-12-26
- Inventor: Bozhena Bidyuk , Stefan Schnabl , Richard Edward Little , Chao Cai , David Earl Barney , William Patrick Kee
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
Systems and methods for selecting content for display at a device includes, identifying by a processor, a visitor identifier associated with a device on which to display content. The processor can identify a path associated with the visitor identifier. The path corresponding to a sequence of one or more events through which the visitor identifier has visited the website. The processor can identify a conversion probability of the identified path. The conversion probability of the identified path indicates a likelihood that the visitor identifier will convert at the website. The conversion probability of the identified path is a ratio of a number of conversions at the website to a number of visits to the website over a given time period. The processor can select content for display. The content selected based on the identified conversion probability of the identified path.
Public/Granted literature
- US20150161655A1 Methods and Systems for Selecting Content for Display Based on Conversion Probabilities of Paths Public/Granted day:2015-06-11
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